The
Evolve
and
Grow
podcast show

Alison Warner is joined by Gal Gazit, founder and CEO of Plumbing and Heating Growth, to explore how plumbing and heating businesses can use Google Local Service Ads and Google Business Profiles to attract more boiler installation enquiries.

The conversation covers how to choose the right marketing channel, set a realistic budget, improve your Google profile, respond quickly to enquiries, and measure whether advertising is producing a return.

In this episode

• How Google Local Service Ads differ from pay-per-click advertising, including the click-to-call format and when you pay 14:51

• Why a focused marketing strategy can attract higher-value boiler installation work 06:16

• How a survey of more than 100 UK Gas Safe registered plumbing and heating businesses shaped Gal’s service 06:16

• When to move investment away from directories such as Checkatrade and TrustATrader, using data rather than guesswork 11:22

• Why Google Local Service Ads need a proper budget, with a recommended minimum of £1,000 per month 24:30

• How to improve a Google Business Profile by changing the primary category to “central heating installer,” adding relevant services, and using boiler installation keywords in reviews 18:48

• The two jobs photographs need to perform: proving authority and showing evidence of completed work 21:53

• Why businesses should test one marketing channel properly instead of spreading limited time and budget across several 27:33

• The importance of answering calls quickly and explaining the work in plain language 31:16

• How website statistics, useful blogs, and regular social media activity can build trust before a customer makes contact 35:40

• What to look for when choosing a marketing agency, including a clear strategy, trade-specific experience, and a measurable return on investment 41:25

Key takeaways

• A profile that promotes every service can make a business look generic. If boiler installations are the priority, the profile, advertising, photographs, services, and reviews should support that specialism.

• Don’t stop a marketing channel that is producing profitable work without a measured replacement. Use the proceeds from a successful channel to test another one.

• Set the numbers before spending: advertising budget, enquiries required, conversion rate, average transaction value, and the number of jobs needed to produce a return.

• Fast follow-up matters. A business that can’t answer promptly may lose the enquiry, even with stronger reviews and a better profile.

• Marketing results depend on more than generating leads. The lead must become profitable work.

Contact Gal Gazit

Email: gal@plumbingandheatinggrowth.com

Website: plumbingandheatinggrowth.com

Gal offers a free five-minute review of a plumbing and heating business’s Google Business Profile and advertising setup.